Mission & Positioning Copy

At Arad Charta , our mission is to elevate health and nutrition by perfecting nature’s simplest gifts. We are proud to be a trusted source for processed wheat bran, delivering purity, consistency, and quality in every bag.

We are committed to building a bridge between traditional grain milling and modern nutrition science. By focusing on quality, consistency, and science-backed processing, Arad Charta aims to be the trusted partner for brands and manufacturers who want to deliver healthier products—without sacrificing taste, texture, or efficiency.

The Evolution of Bran

From an ancient milling by-product to a modern functional ingredient

01
02
03
04
Ancient & Traditional Era
3000 BC to 1500 AD

Bran appears as a simple by-product of early grain milling.

Industrial Revolution 
1800s

Roller mills remove bran entirely, making white flour dominant.

Scientific Recognition
1920s to 1990s

Research confirms fiber benefits; bran re-enters modern foods.

Modern Functional Era
2010s to Today

Research proves fiber benefits; bran returns to foods.